Exciting News from IMTC 2025 in Venice!
on the January 25, 2025
Laure Lavorata and Nawal Terro represented D-TechnoSS at the International Marketing Trends Conference (IMTC) 2025, held in Venice from January 23–25
"Consumption and eco-conception: Toward a new collaboration? A study among French consumers"
Highlights of the Study:
In a world increasingly focused on sustainability, this research delves into the factors influencing consumer behavior towards eco-designed products. Findings from qualitative analysis of focus groups revealed:
- Positive attitudes toward eco-design.
- The impact of price, quality, and trends on purchasing decisions.
- The critical role of education and age in fostering eco-conscious behaviors.
- The study highlights the immense potential for co-creating value between companies and consumers to drive sustainable consumption practices.
As sustainable design evolves, effective marketing plays a pivotal role in bridging the gap between eco-conscious innovations and consumer adoption.
We are proud of this contribution to the growing dialogue on sustainability and ethical consumption. Let’s work together to shape a more sustainable tomorrow!
Stay tuned for the publication of the full proceedings!
#Sustainability #EcoConception #ConsumerBehavior #EthicalConsumption #IMTC2025 #ResearchInnovation